Tag ~ad tech

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YouTube announces a new shoppable ad format

Fluent acquires AdParlor a social ad specialist previously owned by Adknowledge for 10M

Target ups its ad efforts with revamped media company Roundel

Google will let you turn off YouTube ads for alcohol and gambling

Apples Search Ads expand to six more markets in Europe and Asia

App Annie acquires analytics firm Libring bringing ad techrelated insights to its platform

Spotifys new ad metrics show what listeners do after they click

Airbnb acquires ad tech startup AdBasis

Instagram test makes it easier to get product and service quotes from businesses

TikTok launches new ad solutions with smarter targeting and amplified product discovery

Sources: Snap has acquired Metamarkets for less than 100M to step up its ad tech play

Metas Threads opens up ads to global advertisers

Judge rules Google illegally monopolized ad tech opening door to potential breakup

GDPR adtech complaints keep stacking up in Europe

Shopping Ads come to YouTubes home feed and search results

YouTubes new AR Beauty TryOn lets viewers virtually try on makeup while watching video reviews

Levis partnered with TikTok on social commerce and doubled its product views

Judge rules Google illegally monopolized adtech opening door to potential breakup

Spotify acquires podcast tech company Whooshkaa which turns radio broadcasts into ondemand audio

Pinterest is testing a new premium video ad format on its apps search tab

These 3 factors are holding back podcast monetization

TikTok partners with top publishers on its new premium and brandsafe ad slot Pulse Premiere

YouTube making ads on connected TVs more shoppable

Spotify tests inapp offers an interactive ad format for podcasts

Taipeibased TNL Media Group acquires adtech startup Ad2iction

TikTok partners with Shopify on social commerce

Google will allow users control how ads are personalized on Search YouTube and elsewhere

App Annie acquires analytics firm Libring bringing adtechrelated insights to its platform

Reddit takes on Twitter with its first trending ad product

Google warns app developers of three malicious SDKs being used for ad fraud

Pandora doubles down on ad tech with acquisition of AdsWizz for 145 million

Disney strikes a big adtech deal with The Trade Desk as Disney expands into ads

Reminder: Other peoples lives are not fodder for your feeds

Spotify opens a second personalized playlist to sponsors after Discover Weekly in 2019

Spotifys increased focus on podcasts in 2019 includes selling its own ads

FTC settles with mobile ad company Tapjoy over deceptive practices

Internet titans ask for flexibility with new election ad regulations

Spotify launches voiceenabled ads on mobile devices in a limited US test

Roku buys ad tech platform dataxu for 150 million

Snap launches a certification program for AR shops to craft branded lenses

TikTok spotted testing native video ads

Microsoft misses expectations points to foreign exchange rates and weakened PC market

Hulu to debut new ad formats in 2020 focused on letting users make choices transact with advertisers

Meta improves its consumerfacing tool that explains why youre seeing that ad

A new YouTube feature will make its connected TV ads more shoppable

New YouTube ads will push viewers to download apps book trips find movie showtimes

3D Printing Talent and Creativity On Display at Midwest RepRap Festival

Snapchats dynamic ads product for ecommerce retailers rolls out worldwide

Podcast industry aims to better track listeners through new analytics tech called RAD

Taiwanbased TNL Media Group raises 8 million to build its publishing and data analytics businesses